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IndependentLondon · est. 2019CEO · Adrian Keane-Munday

One Four Nine Group

Chartered, inclusive-culture national IFA in build phase.

Founded in 2019, One Four Nine Group is a nationwide independent chartered financial planning and investment management group. The name references s149 of the Equality Act, signalling a stated focus on inclusive culture. AUM rose to £1.8bn by March 2024, but losses widened to £4.7m as the firm continued to invest in platform and people. Discretionary MPS run via One Four Nine Portfolio Management.

In short

Newer national chartered IFA with in-house MPS. Heavy investment phase — losses widening as the platform scales.

01 · Charging Model

What it costs the client — and you.

Total client cost is what regulators care about — and what clients shop on. We unpick it across advice, platform and product.

Ongoing fee
0.50–1.00% pa typical
Initial fee
1–3%
Platform fee
Whole-of-market or in-house MPS
Exit / lock-in
None

Our take: Adviser-set within central guidelines.

02 · Investment Proposition

Where client money goes

In-house DFM (One Four Nine Portfolio Management) + whole-of-market planning.

  • Risk-graded model portfolios
  • MPS available on major platforms
  • Whole-of-market freedom for bespoke cases

03 · Tech Stack

What you'll work with daily

  • Intelliflo iO
  • FE Analytics
  • Microsoft 365
  • Modern client portal

Our take: Standard mid-market stack chosen for speed of build.

Strengths

Where it shines

  • Stated culture differentiation — genuinely lived
  • Build-phase equity upside
  • In-house DFM at modest scale
  • Founder energy and direct access

Watch-outs

Where it stings

  • Loss-making during scale-up — funding risk
  • Smaller scale than established peers
  • Limited brand recognition outside trade
  • Operating model still maturing

04 · Who owns it

Ownership

Not currently major-PE backed. Funding rounds support the build-out — outside capital may follow.

Currently: Founder + management + private investors

05 · Day-to-day

Culture

Inclusive, modern, mission-led. Smaller community feel.

06 · When you leave

Exit options

Equity participants crystallise on future funding event or exit. No platform lock-in.

07 · Payout Economics

Employed + equity for principals joining via deal

Acquisition deals structured with cash + equity + earn-out. Build-phase equity offers upside if the firm scales successfully.

08 · Real Voices

What advisers and clients actually say

A balanced selection of public reviews from Trustpilot, Glassdoor, the FT and trade press — both glowing and damning. We don't cherry-pick.

FT Adviser
adviser
"Interesting cultural proposition but the financials need to inflect from losses to profit. Watch the next 12 months closely."
Industry commentary2024-12
Glassdoor
adviser
"Genuinely inclusive workplace. Leadership is accessible and listens."
Adviser, 2 yrs2025-04
Trustpilot
client
"Modern, responsive advice. Clear reporting and a refreshing tone."
Ms L., London2025-05

Fortis Connect Verdict

Best for

Advisers values-aligned with inclusion-led positioning and willing to back a scale-up story.

Watch out for

Funding runway and pace to profitability.

Considering One Four Nine? Get an unbiased second opinion before you sign.

Talk to us →

09 · Regulatory & Corporate Timeline

What's happened, and when.

  1. 2024

    AUM reaches £1.8bn; losses widen to £4.7m amid investment phase

  2. 2019

    Founded

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